Our Purpose
Our passion for the hand made, the hand woven and the hand crafted is embodied in each piece of all our collections.
It is in our DNA to support the Indian handloom industry & the weavers who have sustained their craft and art form over the years. We love, encourage and develop the immense talent Indian craftsmen & women have, by working with them in their respective villages all across the Indian sub continent to create opportunities for them to grow their vision in terms of new designs & innovative raw materials.
Anhad Bhullar Malhotra initiated this venture with the commitment of creating a sustainable, ethical and purposeful brand, which would not only combine her passion for Indian craft and textile but also her love for travel. We travel with our collections to places all across the world where people love to experience Indian textiles through clothing, accessories and artifacts. Our vision is to directly promote the artisans who truly deserve to be appreciated for their forte and paid fair wages.